Vivoo is a mobile wellness app that provides personalized nutrition & lifestyle advice to users. It tracks user data such as track hydration, pH, ketone, salinity, magnesium ions, kidney health (track proteins), calcium, liver (bilirubin), free radicals (cancer and cell damage) via weekly urine tests.
Why did we invest?
The global fitness, diet and nutrition apps has a market size of $34B, in which personalized nutrition is $10 billion alongside the apps market which is expected to grow rapidly with a CAGR of 20% towards 2027. With wellness spending into apps and wearables showing a significant increase in the recent years, Vivoo plans to differentiate itself in the untapped market by harmonizing body data with lifestyle advises and provide targeted personalized nutrition through its easy and at-home, low cost, high customer satisfaction and high accuracy solution.