Onedio is a new-age digital publisher that produces its own content, enables user-generated news and aggregates content through various news agencies and publishers. Onedio reaches a target audience of millennials through own web assets, mobile apps and distribution on other social platforms.
Why did we invest?
Digital marketing is changing uniforms. Traditional display advertising is making way for native or data-enriched programmatic (targeted) display advertising. The new digital population spends online time on mobile and social platforms. Onedio addresses this by helping brands merge content with their marketing message with a truly viral twist and utilizes the demographic data collected on its platform to target segmented digital ads Onedio has built a technology platform where most of this content / advertising exchange business is automated, where brands have the capability to target niche segments and “supersharers” have the capability to proactively select which campaigns they publish and track their performance and earnings.