Getir was established in 2015 as a 24/7 mobile-only challenger FMCG retailer. In addition to becoming a household name in Turkey, it expanded to 7 European cities and the U.S. in 2021. Getir became Europe’s first decacorn in the sector, highlighting the potential of Turkey’s entrepreneurial ecosystem.
Fund I: December 2017 Fund II: February 2021
Why did we invest?
Getir delivers over 1 million orders each day with efficient unit economics. It differentiates itself from traditional retailers by a bespoke franchise warehouse system with limited SKUs and a central state-of-the-art operations center that is built around high frequency deliveries and secures higher-than-industry gross margins by the help of marketing budgets on top of sales discounts.